Segmentation is the process of dividing a broad target audience into sub-groups, or segments, based on common characteristics. In Adobe Analytics, segmentation allows users to analyze a subset of their data more closely, helping them to understand patterns and draw insights from specific segments. This article will guide you on how to run a segmentation report in Adobe Analytics.
Key Takeaways
- Segmentation in Adobe Analytics helps analyze subsets of data more closely.
- Segments can be created or chosen from pre-existing ones.
- Segmentation reports are run in Adobe Analytics Workspace.
- Understanding your segmentation reports can provide detailed insights into specific subsets of your data.
Understanding Segmentation in Adobe Analytics
In Adobe Analytics, segments are subsets of your data defined by specific criteria. For instance, you might create a segment of visitors who have made a purchase, visitors from a specific location, or visitors who have viewed a particular page.
Locating Segments in Adobe Analytics
Segments can be found within the Adobe Analytics Workspace, the same interactive interface where you build projects and perform analyses.
Steps to Create a Segment
Creating a segment involves defining the criteria that will be used to create your subset of data. To create a segment:
- Access Adobe Analytics Workspace: From the Adobe Analytics main menu, select “Workspace”.
- Open the Components Panel: On the left side of the workspace, click on the “Components” panel icon.
- Select Segments: In the components panel, click on “Segments”.
- Create a New Segment: Click on the ‘Create New Segment’ button and define your segment criteria.
Running a Segmentation Report
Once you have chosen or created your segment, running a segmentation report follows a similar process to creating a standard report.
Steps to Run a Segmentation Report
- Drag and Drop Your Segment: Drag your chosen segment onto the workspace.
- Choose Your Metrics: Drag and drop the metrics you want to analyze with your segment.
- Run the Report: Click on the ‘Run’ button to generate your segmentation report.
Interpreting Segmentation Reports
Just like any other report in Adobe Analytics, the segmentation report presents your data in a visual and interactive format. It’s important to take time to interpret the report, looking for trends or patterns within your segment that may inform your decision-making.
Conclusion
Running segmentation reports in Adobe Analytics is a powerful way to dive deeper into your data, understand your audience better, and drive more informed decisions. By creating and applying segments to your reports, you can focus on specific subsets of your data, revealing insights that may not be apparent from analyzing your data as a whole. Remember, the power of analytics comes not just from collecting data, but from understanding it. And segmentation is a key tool in that understanding.
