Adobe Analytics is a robust tool that provides businesses with the means to unearth valuable insights from their data. One of the fundamental features of this platform is the ability to create custom reports. This article will guide you through the process of creating a new report in Adobe Analytics.
Key Takeaways
- Adobe Analytics allows users to create custom reports.
- The ‘Reports & Analytics’ panel is the starting point for report building.
- A wide array of metrics and dimensions can be used to customize reports.
- Regularly creating and analyzing custom reports can drive data-driven decision making.
Understanding Adobe Analytics Reports
A report in Adobe Analytics is a visual representation of your data that allows you to analyze trends, patterns, and specifics about your website or application’s usage. By creating custom reports, you can tailor the data points and visuals to fit your specific needs and goals.
The Potential of Custom Reports
Creating custom reports can enhance your data analysis and decision-making process. It allows you to focus on the metrics and dimensions that matter most to your business, providing a clearer picture of your performance and opportunities for improvement.
Accessing Adobe Analytics
To create a new report, you first need to access Adobe Analytics:
- Visit the Adobe Analytics website.
- Click ‘Sign In’ and enter your Adobe ID and password.
- After signing in, you will be directed to your Adobe Analytics dashboard.
Navigating to the Reports Panel
From your dashboard, navigate to the ‘Reports & Analytics’ panel:
- Click on ‘Reports & Analytics’ in the top menu.
- You will be taken to the ‘Reports & Analytics’ panel where you can create and manage your reports.
Starting a New Report
Once in the ‘Reports & Analytics’ panel, you can start creating a new report:
- Click on ‘New Report’ in the top right corner.
- You will be taken to the ‘Report Builder’ where you can specify the metrics and dimensions for your report.
Building Your Report
The ‘Report Builder’ allows you to customize your report:
- Select the metrics you want to include in your report. These could be data points like page views, bounce rate, and time spent on site.
- Select the dimensions for your report. These could be things like location, device type, and traffic source.
- After selecting your metrics and dimensions, click ‘Run Report’ to generate your report.
Analyzing Your Report
Once your report is generated, you can analyze the data:
- Look for trends, patterns, and outliers in your data.
- Draw insights from your data that can inform your strategies.
Regular Creation and Analysis
Creating and analyzing custom reports should be a regular part of your data analysis process. By regularly reviewing your reports, you can keep a close eye on your performance and make data-driven decisions.
Conclusion
Creating a new report in Adobe Analytics provides a customizable and focused view of your data, enabling you to draw valuable insights and make informed decisions. With regular use, this feature can become a cornerstone of your data analysis and decision-making process.
