Multidimensional Analysis: Creating a Mixed Dimension Table in Adobe Analytics

In Adobe Analytics, a mixed dimension table allows you to analyze multiple dimensions simultaneously for a more comprehensive view of your data. This article guides you through the process of creating a mixed dimension table in Adobe Analytics.

Key Takeaways

  • A mixed dimension table in Adobe Analytics enables multidimensional analysis.
  • You can add up to three dimensions in a mixed dimension table.
  • The process involves selecting your dimensions and metrics and arranging them in a table.
  • Mixed dimension tables can help you uncover deeper insights from your data.

Understanding Mixed Dimension Tables in Adobe Analytics

A mixed dimension table in Adobe Analytics is a type of data table that allows you to examine multiple dimensions at once. For example, you could analyze how traffic source and device type together impact engagement metrics.

Accessing Adobe Analytics Workspace

Adobe Analytics Workspace is the tool within Adobe Analytics where you can create mixed dimension tables. To access Workspace, navigate to the main menu and select “Workspace”.

Creating a New Project

Before you can create a mixed dimension table, you need to create a new project in Workspace. Click on the “New Project” button and give your project a name that reflects the analysis you intend to conduct.

Adding a Mixed Dimension Table to Your Project

Within your project, you can add a mixed dimension table. Here are the steps:

  1. Add a Panel: In your project, click the “Add Panel” button and select “Blank Panel”.
  2. Add a Table: In the new panel, click the “Add Table” button and select “Freeform Table”. This will create a new empty table in your panel.

Selecting Dimensions and Metrics

Choose Dimensions

You can add up to three dimensions to your table. To add a dimension, click on the “Add Dimension” button in an empty table column and select a dimension from the list.

Choose Metrics

Metrics are added in a similar way to dimensions. Click the “Add Metric” button in an empty table column and select a metric from the list.

Arranging Your Table

You can arrange your table by dragging and dropping columns to create a hierarchy of dimensions and metrics that best suits your analysis.

Leveraging Mixed Dimension Tables for Insights

A well-constructed mixed dimension table can provide deep insights into your data by showing how different dimensions relate to each other and to your chosen metrics.

Conclusion

Creating a mixed dimension table in Adobe Analytics offers a powerful method for multidimensional analysis. By understanding how different dimensions interact with each other, you can uncover hidden patterns and insights that can drive data-informed decisions. Mastering this tool can significantly enhance your analytics capabilities.

About Ruslan Vorobiev

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A seasoned Adobe Analytics expert with over 7 years of in-depth experience in digital analytics, Ruslan Vorobiev has a proven track record of leveraging data to drive business strategy, optimize user engagement, and enhance customer experiences. With a keen eye for detail and a passion for data-driven decision making, Ruslan has helped several Fortune 500 companies transform their digital presence through insightful analytics and strategic recommendations.
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