Adobe Analytics provides a feature called eVars, or conversion variables, that allows users to track and analyze specific user actions that lead to conversions. This article will guide you through the process of creating an eVar in Adobe Analytics.
Key Takeaways
- An eVar in Adobe Analytics is a custom variable used to capture and track user actions leading to conversions.
- Creating an eVar involves accessing Adobe Analytics, navigating to the conversion variables settings, and configuring the eVar.
- Regularly reviewing and managing your eVars can ensure your analytics remain relevant and insightful.
- eVars provide granular insights into user behavior and conversion paths, enhancing your strategic decision-making.
Understanding eVars in Adobe Analytics
In Adobe Analytics, an eVar, or conversion variable, is a custom variable that you can use to track specific actions or behaviors that lead to conversions. This could include actions like clicking a particular button, viewing a certain page, or filling out a form.
The Importance of eVars
eVars provide granular insights into how different user actions contribute to conversions. By tracking these actions, you can gain a deeper understanding of your users’ behavior and optimize your strategies accordingly.
Accessing Adobe Analytics
To create an eVar, you should first access your Adobe Analytics account:
- Visit the Adobe Analytics website.
- Click ‘Sign In’ and enter your Adobe ID and password.
- After signing in, you will be directed to your Adobe Analytics dashboard.
Navigating to Conversion Variables Settings
From your dashboard, navigate to the conversion variables settings:
- Click ‘Admin’ in the top menu.
- From the dropdown list, select ‘Report Suites.’
Selecting a Report Suite
To create an eVar, you need to select a report suite:
- In the report suites page, you will see a list of your report suites.
- Click on the report suite where you want to create the eVar.
Creating the eVar
After selecting a report suite, you can create an eVar:
- Click ‘Edit Settings’ and then ‘Conversion’ > ‘Conversion Variables.’
- Click ‘Add New’ to create a new eVar.
- Configure the eVar settings, including its name, allocation, and expiration.
- Click ‘Save’ to create the eVar.
Reviewing eVars Post-Creation
After creating an eVar, it’s advisable to review your eVar settings and ensure they align with your tracking needs. This helps ensure that your analytics remains accurate and insightful.
Regular eVar Review and Management
As your tracking needs evolve, it’s important to regularly review and manage your eVars. This proactive approach ensures your analytics remain relevant and provides you with the insights you need.
Conclusion
Creating an eVar in Adobe Analytics is a straightforward process that can enhance your tracking capabilities and provide deeper insights into user behavior. Regular review and management of your eVars can ensure your analytics remain targeted and valuable, supporting informed decision-making and strategic planning.
