Remarketing is a powerful digital marketing strategy that targets users who have previously interacted with your website or mobile app. By integrating Adobe Analytics with Google AdWords, you can take your remarketing efforts to the next level. This article will guide you through running remarketing in AdWords using data from Adobe Analytics.
Key Takeaways
- Remarketing targets users who have previously interacted with your platform.
- Adobe Analytics can be integrated with Google AdWords for enhanced remarketing.
- The integration allows for more precise targeting based on analytics data.
- The process involves creating segments in Adobe Analytics, exporting them to Google AdWords, and setting up remarketing campaigns.
Understanding Remarketing in AdWords
Remarketing in Google AdWords allows you to show ads to users who have previously visited your site or used your mobile app. By integrating Adobe Analytics, you can use your analytics data to create more precise targeting for your remarketing campaigns.
Setting Up Adobe Analytics for Remarketing
Before you can run remarketing in AdWords using Adobe Analytics, you need to set up your Adobe Analytics account correctly. This includes enabling data sharing with Google AdWords and ensuring you’re tracking the necessary data for your remarketing campaigns.
Creating Segments for Remarketing
With Adobe Analytics, you can create segments of users based on their behavior on your site or app. For example, you might create a segment of users who abandoned their shopping cart. These segments can then be exported to Google AdWords for remarketing.
Exporting Segments to Google AdWords
Choose the Segment
Once you’ve created your segments, select the one you want to export for remarketing.
Export the Segment
Click on the “Export” button and choose “Google AdWords” as the destination. Follow the prompts to complete the export.
Setting Up Remarketing in AdWords
Once you have your segments in Google AdWords, you can set up your remarketing campaigns. This involves choosing your segment as the target audience, creating your ad, and setting your budget and bid.
Evaluating Your Remarketing Campaign
Monitor your campaign’s performance regularly. Adobe Analytics can provide valuable insights into how your remarketed audience is interacting with your site or app, allowing you to adjust your campaigns as necessary.
Conclusion
Integrating Adobe Analytics with Google AdWords enables more precise targeting for your remarketing campaigns. By leveraging the power of analytics data, you can reach out to users who have shown interest in your products or services, and coax them back to complete their journey. With this integration, your remarketing efforts can become more effective and results-driven.
