Category: Knowledge Base

Adobe Experience Manager (AEM) and Adobe Analytics are powerful tools in their own right, but when combined, they can deliver even more potent insights. This...

Adobe Analytics is a leading digital marketing tool that enables businesses to gain deep insights into their audience's behavior. One exciting feature of this platform...

Adobe Analytics is an industry-leading solution that enables businesses to measure and understand customer interactions across every touchpoint. Segmentation, a powerful feature in Adobe Analytics,...

Adobe Analytics is a powerful tool for analyzing data and extracting valuable insights. One of its key features is Segmentation, which allows you to divide...

Adobe Analytics, a premier digital analytics tool, offers a wealth of data about website and app performance. But the real value lies in turning this...

Adobe Analytics, a leading digital analytics platform, enables you to collect, analyze, and visualize data from your digital platforms. One crucial step in this process...

Adobe Analytics, a powerful digital analytics tool, is frequently utilized by organizations to track and analyze website and app performance. But a key question arises...

In Adobe Analytics, 'props' or 'traffic variables' are custom variables that allow you to gather additional information about user behavior on your website or digital...

In Adobe Analytics, a 'page view' is recorded each time a user loads or reloads a page on your website. This metric is a fundamental...