Category: Knowledge Base

Direct Traffic, as defined in Adobe Analytics, refers to website visits that come directly to a site without being referred through another source, such as...

An Entry Page in Adobe Analytics refers to the first page that a user lands on when they visit a website. This metric is crucial...

Key Business Requirements for Adobe Analytics refer to the essential prerequisites and conditions that a business must meet to effectively leverage the power of this...

Key Metrics in Adobe Analytics refer to the vital measurements used to evaluate the performance of a website or app. These metrics, such as page...

Metadata, in the context of Adobe Analytics, refers to the underlying information that describes, classifies, and provides context to the actual data that is collected...

Mobile Hits in Adobe Analytics refers to the number of times users interact with a mobile application or website via a mobile device. Each user...

Natural Search, also known as organic search, is a key concept in Adobe Analytics. It refers to the traffic that comes to a website through...

Omniture, known today as Adobe Analytics, is a leading player in the field of digital marketing analytics. It provides businesses with tools to collect, manage,...

In the world of Adobe Analytics, Pathing is a powerful tool that helps businesses understand the journey their users take through their website or application....

A Report Suite is a fundamental component of Adobe Analytics that functions as a container for the data collected from your website or application. Essentially,...