Author: Ruslan Vorobiev

eVars, also known as conversion variables, are used in Adobe Analytics to track user interactions and measure the success of specific actions over a given...

Adobe Analytics Workspace is an interactive interface within Adobe Analytics that allows users to perform in-depth analysis and visualization of their data. Key Takeaways Adobe...

Adobe Experience Cloud is a comprehensive collection of cloud services designed to give businesses the tools needed to deliver exceptional customer experiences. Key Takeaways Adobe...

Adobe Marketing Cloud, part of Adobe Experience Cloud, is a comprehensive suite of digital marketing tools designed to assist businesses in delivering personalized customer experiences...

In the realm of Adobe Analytics, an eVar, short for "event variable," is a custom variable that businesses can use to track and measure specific...

The term "Instance" in Adobe Analytics refers to the number of times a specific event, such as a page view, a click, or any other...

In Adobe Analytics, a Channel refers to the path or medium through which a user reaches a website or app. This could include search engines,...

In Adobe Analytics, Content Velocity refers to the rate at which users consume the content on a website or app. It's a measure of how...

In Adobe Analytics, Context Data refers to extra details added to a user interaction event to provide more context about that event. It's the additional...

A Data Element in Adobe Analytics is a variable that captures and stores specific data from a website or app. It's like a container that...