Unexpected spikes in web traffic can sometimes occur and may skew your data analysis in Adobe Analytics. Understanding and addressing these spikes is crucial to maintaining the accuracy and reliability of your analytics. This article guides you through the process of identifying and correcting a traffic spike in Adobe Analytics.
Key Takeaways
- A traffic spike in Adobe Analytics refers to an unexpected surge in web traffic.
- Identifying a traffic spike involves monitoring your traffic data and noting unusual increases.
- Correcting a traffic spike requires investigating its cause and possibly filtering out irregular data.
- Regularly reviewing your traffic data can ensure the accuracy and reliability of your analytics.
Understanding Traffic Spikes in Adobe Analytics
A traffic spike in Adobe Analytics refers to a sudden and unexpected increase in web traffic. This could be due to a variety of reasons, such as a successful marketing campaign or a bot attack.
The Impact of Traffic Spikes
Traffic spikes can significantly distort your analytics, leading to inaccurate insights and potentially misguided decisions. It’s therefore crucial to identify and address these spikes promptly.
Accessing Adobe Analytics
To identify a traffic spike, you should first access your Adobe Analytics account:
- Visit the Adobe Analytics website.
- Click ‘Sign In’ and enter your Adobe ID and password.
- After signing in, you will be directed to your Adobe Analytics dashboard.
Monitoring Traffic Data
From your dashboard, you can monitor your traffic data:
- Click ‘Reports’ in the top menu.
- Select a relevant report, such as ‘Site Metrics’ > ‘Page Views.’
Identifying a Traffic Spike
Identifying a traffic spike involves noting an unusual increase in your traffic data:
- Review your traffic data and look for any sudden and significant increases.
- If you notice a spike, note the time and date it occurred.
Investigating the Cause of the Spike
Once you’ve identified a spike, it’s important to investigate its cause:
- Look at the source of the traffic during the spike.
- If the spike is due to a legitimate increase in user activity, you may not need to correct it.
- If the spike is due to irregular activity, such as a bot attack, you may need to filter out this data.
Correcting the Spike
Correcting a traffic spike usually involves filtering out irregular data:
- Go to your report suite settings.
- Click ‘Edit Settings’ > ‘General’ > ‘Bot Rules.’
- Configure your bot rules to filter out the irregular traffic.
- Click ‘Save’ to apply the changes.
Regular Traffic Review and Management
Regularly reviewing your traffic data can help you identify and address spikes promptly. This can ensure the accuracy of your analytics and support informed decision-making.
Conclusion
Understanding and addressing traffic spikes in Adobe Analytics is crucial to maintaining the accuracy and reliability of your data. By regularly monitoring your traffic data and promptly addressing any spikes, you can maintain a clear and accurate picture of your website’s performance.
